A.D.Deertz (aka ADD)
Rebranding of former known fashion label ADD, which has been redefined to A.D.Deertz with the collection of Fall/ Winter 2009/2010 and shifted from a unisex concept to an all menswear line. We came up with Boutique, a grid based antique sans-serif typeface, that has a chick but simple duktus, enhanced by an iconic Animal to go along with.
July 2009
